The best way to track your paid ads is by using a dedicated landing page. By hardcoding that lead source to the landing page, you can track when a lead lands on that page. When the lead comes into SmartMoving the hard-coded referral source will be attached to the lead.
Creating dedicated landing pages should be done by your website developer or IT person. If you need our team to connect you with a developer, please let us know and we will be happy to connect you with our partner.
The Quote Form
On the dedicated landing page, you will create a quote form. This quote form will not contain a referral source field, as the referral source is hardcoded on the landing page. For the quote form, you will want to use one of our supported methods, this could include using the SmartMoving iFrame Embedded Quote. We suggest using one of our more flexible integration methods though if you will be creating multiple landing pages. This would include the WordPress Contact Form 7 Integration or using a custom form as long as the form uses our required JSON format.
For each of the sources that you are paying for ads, you would create a dedicated landing page. For example, if you are purchasing ads from Google Ads and Facebook Ads, you would create two separate landing pages for these two sources. Then, when a lead lands on your Google Ad or your Facebook Ad, you will easily be able to track its source in SmartMoving based on the referral source that is passed into SmartMoving when the lead funnels in.
UTM Fields
To track more from your paid ads, we support the option to map to additional UTM fields. The UTM fields are supported when using our WordPress Contact Form 7 Integration or using a custom form. UTM fields are not supported for the SmartMoving WordPress Plugin or for the SmartMoving iFrame Embedded form.
Using the Lead Source and Conversion Analysis report, you can track your marketing statistics across all leads with a booked date. To learn more about SmartMoving's supported UTM fields read, Tracking UTMs in SmartMoving.
Marketing ROI
By using the dedicated landing pages to pass in your referral sources from your paid ads, you can track your return on investment using the SmartMoving ROI report. The Marketing ROI report will allow you to differentiate your paid leads from your organic leads.
Unbounce
We support a landing page builder, called Unbounce in SmartMoving. We have a direct integration with this tool available in your lead provider settings. For more information on connecting Unbounce visit: Connecting Unbounce.