Urchin Tracking Modules (UTM) are used by marketers to track the effectiveness of their online marketing campaigns. Through one of SmartMoving's supported methods, you can add seven additional UTM fields which will allow you to track more metrics around your paid ads.
This article is targeted towards IT and website professionals. If you aren't comfortable with UTM fields, please contact your website or IT person. If you don't have such a person, please contact our support team, and we can refer you to one of our trusted partners.
Supported Fields
The following fields are supported in SmartMoving and can be tracked using our Lead Source and Conversion Analysis report:
Ad Group: Identifies the ad group within a campaign for more granular performance analysis.
Campaign: Specifies the marketing campaign name to track the overall performance of that campaign.
Content: Helps differentiate ads or links that point to the same URL but have different content.
Custom Tracking: Allows for tracking custom parameters specific to your marketing needs, not covered by standard UTM parameters.
Keyword: Indicates the keywords for this ad or content, used mainly in paid search campaigns.
Medium: Describes the marketing medium used, such as email, social, cpc, etc., to identify how visitors are getting to your site.
Source: Specifies the source of the traffic, such as a search engine, newsletter, or other referral.
Integration Methods
If you are going to be tracking UTM fields, you will need to use one of our more advanced methods of integrating your website into SmartMoving. Neither the SmartMoving Embedded iFrame Quote Form and the SmartMoving WordPress Plugin support UTM fields. We recommend either using the WordPress Contact Form 7 Integration or using a custom form if you want to track UTM fields.
Here is an example of what the UTM data would look like using our support JSON format:
Lead Source and Conversion Analysis Report
From the Reporting module, you can locate a report Lead Source and Conversion Analysis Report. This report allows you to view your marketing statistics across all leads with a booked date. All seven of the supported UTM Fields can be tracked using this report.
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