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Connecting Instagram Accounts to SmartMoving

Learn how to connect your Instagram Business account to SmartMoving. This guide explains requirements, how to grant admin access, and how SmartMoving’s team completes the Instagram connection for ORM features.

Michelle Carone avatar
Written by Michelle Carone
Updated this week

Instagram accounts cannot be connected directly through SmartMoving. Instead, a member of SmartMoving’s Customer Success team will complete the connection on your behalf. This ensures the account is set up correctly and meets Instagram’s requirements for business integrations.

This article explains how to grant access and what’s required before your Instagram account can be connected.


Important Requirements

Before requesting an Instagram connection, make sure the following requirements are met:

  • The Instagram account must be an Instagram Business account

  • The Instagram Business account must be connected to a Facebook Page

  • You must have admin access to the associated Facebook Page

Personal Instagram accounts are not supported and cannot be connected to SmartMoving.


How Instagram Connections Work

Because Instagram integrations rely on Facebook’s business infrastructure, SmartMoving’s Customer Success team must authenticate the connection for you. There are two ways to provide access.


Option 1: Share Access During Onboarding or via Email

You can share the necessary credentials or access details with your Customer Success representative:

  • During your onboarding call

  • By replying to an email from the SmartMoving team

This allows Customer Success to authenticate and complete the connection for you.


Option 2: Grant Admin Access to SmartMoving

Alternatively, you can grant admin access so a SmartMoving representative can connect the account securely.

Granting Admin Access to the Facebook Page

Instagram Business accounts are managed through a connected Facebook Page. To grant access:

  1. Go to the Facebook Page associated with your Instagram Business account

  2. Click Settings (bottom-left corner of the Page)

  3. Select Page Roles from the left-hand menu

  4. Under Assign a New Page Role, enter the name or email of the SmartMoving representative

  5. Select Admin from the role dropdown

  6. Click Add

The person you add will receive a notification to accept the role.

Once access is granted, the SmartMoving Customer Success team will complete the Instagram connection for you.


How to Check If Your Instagram Account Is a Business Account

To confirm your account type:

  1. Open the Instagram app

  2. Go to your profile

  3. Look under your bio

If you see options like Insights, Promotions, or Ad Tools, your account is already a Business account.


Switching to an Instagram Business Account

If your account is currently personal, you can switch it to a Business account:

  1. Open the Instagram app

  2. Tap the menu (three horizontal lines) in the top-right corner

  3. Select Settings and Privacy

  4. Scroll down and tap Account Type and Tools

  5. Choose Switch to Professional Account

  6. Follow the prompts to complete the setup

Once switched, make sure the account is connected to a Facebook Page.


What Happens After the Account Is Connected?

After SmartMoving connects your Instagram account, you’ll be able to:

  • Create and schedule Instagram posts from SmartMoving

  • Manage social content alongside Facebook and Google

  • Use AI tools to generate post drafts

  • View and manage scheduled posts in one dashboard


Need Help?

If you’re unsure who to grant access to or need help verifying your account setup, contact SmartMoving Customer Support or reach out directly to your Customer Success Manager.

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