The Marketing Overview page in SmartMoving provides insight into your company’s marketing performance and online reputation activity. By centralizing key metrics and trends, the Overview helps you understand how reviews, sentiment, and social activity are performing over time.
What Is the Marketing Overview?
The Marketing Overview is a dashboard within the Marketing module that displays high-level analytics related to:
Customer reviews and sentiment
Social media activity
Overall marketing performance trends
The data shown depends on whether you are subscribed to Online Reputation Management (ORM).
Accessing the Marketing Overview
To view the Marketing Overview:
Navigate to the Marketing module
Select Overview
The page opens with a snapshot of your current marketing and reputation activity.
Marketing Overview for ORM Subscribers
Customers with ORM enabled have access to a full suite of analytics and reporting tools.
These insights may include:
Reviews over time
Customer sentiment trends
Volume of social posts created through SmartMoving
Performance patterns across platforms
These metrics help you evaluate what’s working and identify opportunities for improvement.
Marketing Overview for Non-ORM Customers
Customers without ORM enabled can still access a limited version of the Marketing Overview.
This view provides:
A high-level snapshot of company-wide marketing activity
Reduced access to detailed metrics and trend analysis
Some data points may be restricted or unavailable without an ORM subscription.
Using Marketing Overview Data Effectively
The Marketing Overview is designed to support data-driven decision-making.
You can use this information to:
Track changes in customer sentiment over time
Monitor review volume and engagement
Evaluate consistency in social posting
Identify areas where automation or follow-up could improve results
Reviewing this data regularly helps ensure your marketing and reputation strategies stay aligned with business goals.
Best Practices for Reviewing Analytics
Check the Overview on a regular schedule
Look for trends rather than single data points
Pair analytics with review and crew performance insights
Use insights to refine messaging and workflows
What’s Next?
To dive deeper into specific analytics, consider exploring:
Reputation Impact Map
Review insights and AI summaries
Crew Scoreboard performance data
Together, these tools provide a complete picture of your online presence and performance.