SmartMoving’s Online Reputation Management (ORM) tools are available across different plan levels, with advanced features unlocked through an ORM subscription. This article explains which reputation and marketing features are included by default and what additional capabilities are available with ORM.
Marketing Module Access for All Customers
All customers on Growth or Essentials plans have access to SmartMoving’s updated Marketing module. This module replaces the legacy Marketing suite and includes tools for managing internal reviews and tracking basic marketing performance.
Included features for all eligible customers:
View SmartMoving Only (internal) reviews
Reply to internal reviews via email
Track average internal crew ratings
Quickly access negative internal reviews
Receive internal review notifications
Customize internal review surveys
Use review screening tools for private feedback
These tools help you monitor customer satisfaction even without an ORM subscription.
What an ORM Subscription Adds
An ORM subscription expands the Marketing module with public reputation management, automation, and analytics features.
With ORM enabled, you gain access to:
Public review inbox (Google and Facebook)
Responding to public reviews directly in SmartMoving
Automated review replies with customizable rules
Reply templates and AI-assisted responses
AI review summaries and sentiment insights
Social media post creation and scheduling
Listings management with automatic syncing
Crew Scoreboard with public review data
Customer support ticket automation for low-star reviews
Marketing Overview analytics and performance trends
These features are designed to reduce manual work while improving visibility and engagement.
Feature Comparison Overview
Functionality | Included with SmartMoving | Premium ORM Tool |
✅ | ✅ | |
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✅ Limited Version | ✅ | |
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✅ Limited Version | ✅ Full Version | |
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✅ | ✅ | |
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| ✅ | |
✅ | ✅ | |
| ✅ | |
✅ | ✅ | |
✅ Limited Version | ✅ Full Version |
Choosing the Right Option
If your business wants to:
Monitor internal customer feedback → Marketing module only
Respond to public reviews and automate replies → ORM
Manage listings and social media from one place → ORM
Track and incentivize crew performance using public reviews → ORM
Gain deeper insight into sentiment and trends → ORM
ORM is designed for companies looking to actively grow and protect their online reputation at scale.
What’s Next?
If you’re considering ORM or want help enabling features:
Contact Support.
Explore feature-specific setup articles
Review best practices for review and social automation