Before you can begin managing reviews, automations, listings, and social media in SmartMoving’s Online Reputation Management (ORM) tool, there are a few key setup steps to complete.
This article walks you through what’s required to get started and what becomes available once your accounts are connected.
Before You Begin
To use ORM features that involve public reviews, listings, or social media posting, you’ll need access to the appropriate business accounts (such as Google Business Profile or Facebook). Make sure you have login credentials or admin access available before starting setup.
Step 1: Access the Marketing Module
All ORM features live inside SmartMoving’s Marketing module.
To get started:
Navigate to the Marketing module
Open Settings within Marketing
From here, you’ll be able to connect accounts and configure ORM-related settings.
Step 2: Connect Your Business Accounts
To unlock the full functionality of ORM, you must connect at least one supported business account.
Supported Connections
Google Business Profile
Facebook Business Page
These connections allow SmartMoving to:
Pull in public reviews
Sync replies across platforms
Manage listings
Publish and schedule social media posts
You can connect these accounts from:
Settings > Marketing > Manage Accounts
Note: Instagram accounts can also be connected, but this process is completed by SmartMoving’s Customer Success team. Learn more here.
Step 3: Confirm Successful Connections
Once an account is connected:
The account will display as Connected in Manage Accounts
Your business name will appear next to the platform
ORM features tied to that platform will become available automatically
You can repeat this process to connect additional accounts or platforms.
Step 4: Review Available ORM Features
After setup, you’ll have access to ORM tools based on your subscription level.
Available to All Customers (Marketing Module)
View internal SmartMoving reviews
Reply to internal reviews via email
Track average crew internal ratings
Receive internal review notifications
Customize internal surveys with review screening tools
Additional Features for ORM Subscribers
Public review inbox (Google and Facebook)
Automated review replies and templates
AI-powered review summaries and reply suggestions
Social media post creation and scheduling
Listings management and syncing
Crew Scoreboard with public review data
Advanced analytics and reporting
Step 5: Customize Your ORM Settings
To get the most out of ORM, SmartMoving recommends reviewing and configuring these settings early:
Auto Reply Rules – automate responses to reviews
Reply Templates – create consistent, on-brand messaging
Notifications – alert your team when new reviews arrive
Review Reminders – encourage customers to leave feedback
Listings – verify business information accuracy
Each of these features has its own setup guide available in the Help Center.
What’s Next?
Once your accounts are connected and settings reviewed, you’re ready to start using ORM day to day.
Next recommended articles:
These step-by-step guides will walk you through each feature in detail so you can confidently manage your online reputation inside SmartMoving.
💡 Dive deeper in the Academy
Learn SmartMoving's Smart Reputation tool through short videos, interactive lessons, and real-world best practices, and earn a shareable certification by completing the Turn Reviews Into Revenue with Smart Reputation course.
After signing in to the SmartMoving website, select Academy from the User Account Settings to access the course.