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How to Create a One-Time Campaign

Learn how to create and send one-time email campaigns in Smart Marketing. This guide explains when to use one-time campaigns and walks through each step, from creating a campaign and choosing a segment to editing templates and scheduling your send.

Michelle Carone avatar
Written by Michelle Carone
Updated yesterday

One-time campaigns send a single email to a specific audience on a chosen date and time (or immediately). Once sent, the campaign is complete and does not send again.

Use one-time campaigns for newsletters, announcements, promotions, or any message you only want to send once.

Step 1: Go to Smart Marketing

When you open Smart Marketing, you’ll land on the Campaigns tab. This is your starting point.


Step 2: Create a New Campaign

  1. Click New Campaign

  2. Select One-Time Campaign

  3. Enter a campaign name (for example, September Newsletter)

  4. (Optional) Add a short description to help you identify it later

  5. Click Create Campaign


Step 3: Choose or Create a Segment

Select the audience that should receive your email.

  • Choose an existing segment, or

  • Click Create a new segment to build one

Tip: One-time campaigns send only to contacts who meet the segment criteria at the scheduled send time.


Step 4: Add Campaign Details

  • Enter a subject line

  • Select the Brand the email should be sent from

SmartMoving automatically includes an unsubscribe link in every email.


Step 5: Select and Edit a Template

  • Choose a template from the library, duplicate an existing one, or start from scratch

  • Edit the content using the drag-and-drop editor

  • Use merge tags (like customer name or move date) to personalize your message

  • Save your changes and click Next


Step 6: Review Recipients

Review the number of contacts who will receive the email.

If the count doesn’t look right:

  • Go back and review your segment conditions


Step 7: Schedule or Send

  • Choose a send date and time, or

  • Click Send Now to send immediately

Click Schedule to finish.


Done!

Your email will send once, to all contacts who qualify at the scheduled time.


One-Time Campaign setup | 0:21

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