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How to Create an Automated Campaign

Learn how automated campaigns work in Smart Marketing and how to set them up. Learn to use automated campaigns and walks through creating a campaign, selecting a segment, editing templates, setting schedules, and sending recurring emails to new contacts.

Michelle Carone avatar
Written by Michelle Carone
Updated yesterday

Automated campaigns send the same email repeatedly to new contacts who meet your segment criteria, based on a recurring schedule.

Use automated campaigns for reminders, milestone-based messages, and ongoing outreach.


Step 1: Go to Smart Marketing

From the Campaigns tab, click New Campaign.


Step 2: Create a New Campaign

  1. Select Automated Campaign

  2. Enter a campaign name and optional description

  3. Click Create Campaign


Step 3: Choose or Create a Segment

Select the segment that defines who should receive the email.

Example:

  • Customers with a move date in the next 7 days

Smart Marketing checks this segment on each scheduled run and sends the email to any new contacts who qualify.


Step 4: Select and Edit a Template

  • Choose or create a template

  • Update the content to match your message

  • Save and click Next


Step 5: Set the Schedule

Choose:

  • Start date (when the campaign becomes active)

  • Send time (time of day emails send)

  • Frequency:

    • Daily

    • Weekly

    • Weekdays only

Automated campaigns always send at the same time of day on each run.


Step 6: Review and Schedule

  • Review your settings

  • Confirm recipient behavior

  • Click Schedule


Done!

The campaign will now run automatically and send emails to newly qualifying contacts on each scheduled run.


Automated Campaign Setup | 1:51

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