Overview
Google reviews are one of the most influential signals for local search visibility and customer trust. When customers leave reviews on your Google Business Profile, they help future customers evaluate your services and improve how your company appears in Google Search and Google Maps.
For moving companies using SmartMoving, collecting reviews consistently can strengthen your online reputation and support your marketing efforts. However, it is important to request reviews using the correct Google-generated review link and follow Google’s policies to avoid issues such as removed reviews or reduced visibility.
This article explains how to locate your official Google review link, share it with customers, and request reviews in a compliant way.
Finding Your Official Google Review Link
Your official review link is generated directly from your Google Business Profile. This link sends customers to the correct page where they can leave a review for your business.
How to Locate the Link
Sign in to the Google account that manages your business profile.
Search for your business name on Google Search.
Your Google Business Profile management panel will appear at the top of the results.
Click Ask for reviews.
A window will open titled Get more reviews.
Copy link to copy the official Google review link.
This link will look similar to:
Customers who open this link will be taken directly to the review form where they can leave a star rating and written feedback.
Note: Google also provides a QR code in this window. Customers can scan the QR code with their phone to open the review page.
Adding Your Google Review Link in SmartMoving
SmartMoving allows you to include your review link in areas where customers interact with your business.
You can add the official Google review link to:
Social Links in Company Settings
Branch overrides if each branch has a different Google Business Profile
Adding the link ensures customers can easily find where to leave feedback after completing a move and avoid getting lost within Google Maps.
💡SmartTip: Use the exact link provided by Google. Avoid manually constructing review URLs, as incorrect links may not lead customers to the correct review page.
Best Practices for Requesting Google Reviews
Google requires that reviews reflect authentic customer experiences. Following these practices helps maintain compliance and protects your business profile.
Request Reviews Consistently
Instead of requesting many reviews at once, ask customers regularly after completed jobs.
A steady stream of reviews helps demonstrate ongoing customer activity and builds credibility.
Encourage Detailed Feedback
Ask customers to describe their experience with your service, such as:
The type of move completed
The crew’s professionalism
The quality of communication
Detailed reviews often include keywords related to your services and locations, which can support search visibility.
Respond to Reviews
Responding promptly to both positive and negative reviews shows that your company values feedback and actively manages its reputation.
Want to reply to 5 star reviews automatically and ensure no review goes unanswered?
What to Avoid (Google Policy Compliance)
Google has increased enforcement around review policies. Violations may result in removed reviews or penalties to your business profile.
Avoid the following practices:
Incentivizing Reviews
Do not offer rewards such as:
Discounts
Gift cards
Free services
Entry into contests
Google requires reviews to be voluntary and unbiased.
Requesting Large Volumes at Once
Sudden spikes in reviews can trigger spam detection systems.
A steady flow of reviews over time is preferred.
Writing Reviews for Customers
Customers must write and submit their own feedback.
Troubleshooting
Customers Cannot Leave a Review
Confirm that you are sharing the official review link from your Google Business Profile.
Incorrect or outdated links may not open the review form.
Reviews Disappear
Google may remove reviews that violate its policies or appear suspicious due to unusual activity patterns.
Maintaining consistent, organic review requests helps reduce this risk.
Customers Are Unsure How to Leave a Review
Remind customers that they can:
Click the review link you provided, or
Scan your Google QR code
Both options lead directly to the review page.