SmartMoving’s Online Reputation Management (ORM) tool helps moving companies manage their online presence, customer feedback, and brand reputation, all from one centralized platform. ORM brings reviews, listings, social media, automations, and performance insights together to save time and improve visibility.
💡 Dive deeper in the Academy
Learn SmartMoving's Smart Reputation tool through short videos, interactive lessons, and real-world best practices, and earn a shareable certification by completing the Turn Reviews Into Revenue with Smart Reputation course.
After signing in to the SmartMoving website, select Academy from the User Account Settings to access the course.
What Is Online Reputation Management in SmartMoving?
Online Reputation Management (ORM) is part of SmartMoving’s Marketing module. It is designed to simplify how your business monitors, responds to, and acts on customer feedback across both internal and public channels.
With ORM, you can manage your reputation without switching between multiple tools or platforms.
What Can You Do with ORM?
Centralized Review Management
View and manage reviews from:
Google
Facebook
SmartMoving Only (internal) reviews
All reviews appear in a single inbox, where they can be linked to jobs and crews for better context and reporting.
Review Responses and Automations
Respond to reviews directly from SmartMoving, or automate replies using rules based on:
Star rating
Platform
Review source
Customizable reply templates help keep responses professional, consistent, and on-brand.
AI-Powered Tools and Insights
ORM includes AI tools that help you:
Generate suggested review responses
Summarize customer sentiment and trends
Identify recurring feedback patterns
These tools help your team respond faster and make informed decisions.
Business Listings Management
Keep your business information accurate across platforms by updating listings directly in SmartMoving. Changes sync automatically to connected platforms, ensuring customers always see up-to-date details.
Social Media Management
Create, schedule, and manage social media posts for platforms like Google Business Profile, Facebook, and Instagram, without leaving SmartMoving. Built-in AI tools can help generate post ideas and draft content.
Crew Performance Tracking
Track crew performance using customer review data with the Crew Scoreboard. ORM subscribers unlock visibility into public review data and advanced performance insights.
Who Is ORM For?
ORM is ideal for moving companies that want to:
Respond quickly to customer reviews
Increase positive public feedback
Protect and grow their online reputation
Automate review and social workflows
Gain insight into customer sentiment and crew performance
Customers without an ORM subscription still have access to select internal review and reporting features through the Marketing module.
What’s Next?
This overview introduces what ORM is and what it can do. The following articles walk through setup and daily use, including:
Each feature is covered step by step in the articles that follow.