Introduction
The Reputation Impact Map in SmartMoving's ORM Tool helps you understand how your business appears in local search results across your service area. This powerful feature provides the insights you need to monitor your visibility and identify opportunities for improvement.
Video Overview
How it works
Think of the Reputation Impact Map as your local leaderboard.
Each dot on the map represents a real-world location within a 10-mile radius of your business. The number on that dot? That’s where you rank in local search results for someone standing in that spot and searching for movers.
✅ Lower number = higher rank
📡 Each point runs a 1.5-mile radius search, giving you hyper-local insights
🔁 Rankings refresh weekly to keep your strategy on point
This isn’t just data, it’s a map to more leads.
What It Shows
With the Reputation Impact Map, you can:
View your business’s local ranking across 49 points in a 7x7 grid centered on your physical location
Understand where you're leading, where you're mid-pack, and where you're not ranking at all
See which competitors are outranking you in each zone, and explore what services they offer
Click any point on the map for a detailed popup showing your rank and nearby competitors at that location
Key Metrics
At the top of the map, you’ll find three core metrics that summarize your local reputation performance:
Reputation Rank – The average of your rankings from active points, where your business appears in the top 10 results.
Total Reputation Rank – The average across all points, including inactive areas where you're outside the top 10 or not ranking at all.
Local Presence – The percentage of points where your business ranks in the top 3. A higher percentage means greater visibility to potential customers nearby.
💡 SmartTip: More green spots on the map = more calls from local customers.
Multi-Branch Support
If your company operates in multiple locations, you can use the branch selector at the top of the map to switch views. This lets you analyze ranking data for each location with an active ORM subscription.
Why It Matters
Your online reputation directly influences your local visibility and your chances of being chosen over competitors. The Reputation Impact Map equips you with the data to:
Identify ranking gaps in your service area
Track where your brand performs best
Strategically target areas for marketing or expansion
Outrank competitors and win more jobs