Skip to main content

Use Tags & Tokens in Email and SMS Templates

How to automatically insert customer, job, and company information into messages

Michelle Carone avatar
Written by Michelle Carone
Updated this week

Tags (also called tokens) allow SmartMoving to automatically pull information into your emails and text messages, such as customer names, job details, assigned sales reps, and company information.

Using tags ensures your messages stay personalized and accurate without manual edits.

Available Tag Categories

Depending on the template, you may see tags for:

  • Company data

  • Customer data

  • Dispatch data

  • Estimate data

  • Crew assignments (Crew Arrival Notification template)


How to Insert a Tag

  1. Click inside the message where the tag should appear

  2. Click the Tags icon

  3. Choose a tag category

  4. Select the tag you want to insert

Example:
To insert the customer’s first name, choose the Customer category and select First Name.


Using Tags in SMS Messages

To add a token to an SMS message:

  1. Click inside the SMS text field

  2. Click Add Token

  3. Select the token you want to insert

⚠️ Keep SMS character limits in mind when using tokens.


Adding a Sales Signature (Sales Templates Only)

Sales templates support dynamic salesperson signatures that automatically update based on who sends the message.

Whose information should be in the signature?

Use these tags:

The person sending the template

  • Your Full Name

  • Your First Name

  • Your Email

  • Your Phone Number

  • Your Title

  • Your Website Address

The assigned sales rep

  • Sales Person (Full Name)

  • Sales Person (First Name Only)

  • Sales Person Email

  • Sales Person Phone

  • Sales Person Title

How to Add a Signature

  1. Click where the signature should appear in the email

  2. Click the Tags icon

  3. Insert the desired signature tags

You can combine multiple tags to create a complete email signature.

Here is a sample email signature with tags:

Did this answer your question?