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How to Understand Your Home Dashboard Metrics

What do the metrics on the home dashboard mean?

Ren Jones avatar
Written by Ren Jones
Updated over a year ago

The Home Dashboard has several key metrics to help you understand how your business is performing.

  • Moves this month: a combination of the estimated and completed revenue for all moves booked for the current month. This is based on the service date—not the date it was booked. If you book a move this month that won't be serviced until next month, it won't be included in this metric. This number is after discounts but does not include taxes or tips.

  • Jobs today: the number of jobs, including multi-day jobs, occurring today.

  • Moves not booked this month: opportunities scheduled for service this month that are not yet booked but have not been marked lost, bad, or cancelled. These are opportunities that you could still potentially book.

  • Avg. move value this month: the average of the "Moves this month" and "Moves not booked this month" metrics (not including taxes or tips).

  • Activity

    • Leads: the number of leads from your website, lead provider, or new leads entered into SmartMoving

    • Quotes sent: quotes sent to a customer in SmartMoving

    • Booked: opportunities booked (goes by date of booking, not service date)

    • Cancellations: opportunities marked as cancelled (goes by date of cancellation, not service date)

  • Open items

    • Unassigned leads: leads that are not bad or lost but are not assigned to a salesperson

    • New leads: leads that have not had any action taken on them yet (i.e., no one has contacted the customer yet)

    • Accepted (not booked): opportunities that have been accepted by the customer through the Customer portal or that the customer has signed the estimate for, but the salesperson has not booked the move yet.

    • Stale opportunities: opportunities that the salesperson has not yet booked that do not have a follow-up or scheduled estimate and that has not had communication within the past 2 days

    • Customer service tickets: tickets from the SmartMoving Customer Service module that have not been completed.

    • Inventory submissions: moves where the customer has completed their inventory online but the salesperson has not yet reviewed it.

  • Sales leaders this month: the top salespeople based on booking date for the month (not the service date)

  • Top referral sources this month: the top referral sources based on booking date for the month (not the service date)

  • Job revenue: total number of invoiced jobs plus revenue from non-refunded deposits.


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