SmartMoving’s Online Reputation Management (ORM) tool includes built-in Social Media Management features that allow you to create, schedule, and manage posts across multiple platforms, without switching between accounts or tools.
This centralized approach helps keep your messaging consistent, saves time, and makes it easier to manage social content for one or multiple branches.
Supported Social Platforms
Social Media Management in ORM supports posting to:
Google Business Profile
Facebook
Instagram
All social content is managed directly from the SmartMoving dashboard.
Accessing Social Media Management
To access social media tools:
Navigate to the Marketing module
Select Socials
From here, you can create new posts, view drafts, and manage scheduled content.
Creating Social Media Posts
With ORM, you can create a post once and publish it across multiple platforms.
When creating a post, you can:
Select one or more platforms
Choose the branch the post applies to
Add text, images, or links
Save posts as drafts or schedule them for later
This eliminates the need to log in to each platform separately.
Add a Call-to-Action to a Google Post
A call-to-action (CTA) lets you attach a button and link, or your business phone number, directly to a Google post. This gives your audience a clear next step, such as booking a service, learning more, or calling your business, without leaving the post.
Note: CTAs are only supported on Google posts. The Add Link button is enabled only when at least one Google account is selected in the post composer.
How to Add a CTA
In the post composer, select at least one Google account.
Click Add Link below the text area.
In the modal that appears, select a CTA type from the dropdown:
Learn more
Book
Sign up
Call now
Enter a URL in the Enter a URL field.
Click Add to save the CTA.
The modal closes and a tag displaying the CTA type appears in the composer in place of the Add Link button.
Note: If you select Call now, the URL field is disabled. The CTA will use your Google Business primary phone number automatically.
💡 SmartTip: Hover over the CTA tag after saving to confirm the URL or phone number that will be attached to your post before publishing.
How to Edit or Remove a CTA
To edit: Click the edit icon on the CTA tag. The modal reopens with your saved values pre-filled. Make your changes and click Add to save.
To remove: Click the remove icon on the CTA tag. The tag is deleted and the Add Link button is restored.
CTA Warning State
If you add a CTA and then deselect all Google accounts, the CTA tag turns red and displays a warning icon.
Note: The Schedule, Save, and any other publishing actions are disabled while the warning is active. To resolve it, either re-select a Google account or remove the CTA.
Hovering the warning icon displays: "CTA is only available for Google posts, please remove the link to continue."
Viewing CTAs on Published Posts
Posts published with a CTA display a small tag at the top of the post in the feed. The tag shows the CTA type as text. Hovering over the tag shows the attached URL, or for Call now posts, displays "Google business primary phone number."
Scheduling Posts
Posts can be scheduled for future publishing:
Schedule posts by date and time
Create content ahead of time
Maintain a consistent posting schedule
Scheduled posts appear in a chronological list, making it easy to review upcoming content.
Managing Drafts and Scheduled Posts
From the Socials page, you can:
View all drafts and scheduled posts
Edit posts before they go live
Reschedule posts
Delete posts if plans change
Publish posts immediately if needed
This gives you full control over your social content.
Character Limit Validation
Each social platform has its own character limits. SmartMoving helps prevent posting errors by displaying a real-time character counter.
If a post exceeds a platform’s limit:
The over-limit content is highlighted
The post cannot be published until adjusted
This ensures your posts meet platform requirements before going live.
Managing Social Content Across Multiple Branches
For businesses with multiple branches:
Posts can be created per branch
Branding and messaging stay consistent
No need to switch between branch accounts
This makes multi-location social media management simple and efficient.
Best Practices for Social Media Management
Plan content in advance using scheduling
Keep messaging consistent across platforms
Use images to increase engagement
Review character limits before publishing
Regularly check scheduled posts for accuracy
What’s Next?
Once you’re comfortable managing social posts, you can enhance your workflow by:
Using AI-assisted content creation
Reviewing social performance trends
Pairing social activity with review strategies